Volvo in Golf
In 1988, Volvo changed the face and fortunes of the European Tour and has been a pioneer in golf for many years, successfully using its high-profile events portfolio to position the premium brand and create sustainable business partnerships with clients passionate about the sport.
Thanks to effective media exposure, millions around the world have seen the renowned blue brand on the tees, greens and fairways of the world. Volvo Event Management is responsible for the in-house planning and management of the global golf sponsorship activity shared by Volvo Car Corporation and Volvo Group. Volvo Event Management is based in Gothenburg, Sweden and has a representative office in Hong Kong. Volvo Event Management currently has a portfolio of four events under its auspices.
European Tour events:
Volvo Golf Champions – a champions only tournament
Volvo China Open - the national open golf championship of China
Volvo World Match Play Championship - professional golf’s most enduring match play event
Customer facing events:
Volvo World Golf Challenge - one of the most inclusive global golf series in the world targeted to Volvo’s customers, with its World Final staged in conjunction with the Volvo Golf Champions. Volvo's customers are then offered the golf experience of a lifetime by 'Playing with the Pros' during the professional tournament, a completely unique possibility.
Volvo Event Management has been headed by its President, Per Ericsson since June 2008 and has a core in-house staff supported by specialist consultants.